With the intense rise in websites and online competition, businesses are looking for any competitive edge they can get to be above their rivals and dominate their industry. One of those ways is by increasing their domain authority. Increasing their domain authority, or web address authority, gives the potential benefit of appearing higher in the Search Engine Result Pages (SERPs).
Its been proven time and time again that those who are near the top, especially in the top three, are the ones people tend to click on the most – thus getting the business!
In this article, we’ll show you and explain the most effective tactics to help improve your domain authority and start on the right path towards more clicks and increased business.
Let’s begin by understanding what exactly is Domain Authority and how its determined.
What is Domain Authority?
Domain authority or DA is a term used for determining how well your web address ranks in search engines usually determined by a score between 0 – 100. The higher the DA score, the better the chance your website will grow towards the top in online searches.
The first step would be to have or obtain a domain name. If you don’t have one start by searching for available domains that is relevant to your business, type of work and website. Look at our site, iSeedDigital as an example. We are mainly focused on digital marketing which is why we chose to have ‘Digital’ in our domain.
Your domain should be easy to remember so reoccurring and potential new customers won’t have a hard time finding you online or returning to your site because of a lengthy or irrelevant name.
How is Domain Authority Calculated?
Domain authority is all based on how well algorithms can determine how trustworthy your website is and how well others trust you as well.
The information these algorithms used by Google, Bing, Yahoo! and others helps determine how well your web address is trusted and relied upon in order to give you a score.
Your score is determined by the signals and clues provided by your online reputation such as:
How to Check your Domain Authority?
There are many online tools, free and paid, that help you determine your web address authority score. We like to use Ahrefs as its really simple. Simple enter your domain in the search box, answer the reCaptcha, and voila! Your domain score is revealed.
Another great option is Ubbersuggest, both are limited to the amount of information you can see but they are free.
How To Improve Domain Authority
If you haven’t noticed by now, SEO plays a big roll in determining a sites domain authority. To start off, we’ll be taking an in-depth look at how to improve your SEO as well as other effective areas we use to improve a domain’s ratings and also improve user experience – after all the ultimate goal is to get humans to buy from us not robots right.
Tip #1: Improve Your Internal SEO
Here we are referring to your websites On-Page SEO, meaning, how well optimized are your websites pages. If your websites content is from the Flintstones age, we highly recommend updating it in a way that is relevant to your business, is targeted to your audience, and optimized for specific keywords.
Also worth reading: How Do I Improve My SEO & Why It Matters?
How to improve On-Site SEO
On-Site SEO refers to optimization strategies within your website’s code, content, and server configurations to improve search engine rankings and user experience.
Domain Authority highly depends on a well-written and well-structured website that provides solutions and answers with an excellent user experience.
Tip #2: Improve Your External SEO
External or Off-Site SEO refers to optimization done outside of your website such as your backlinks, online directories, social media links and more. When you scan your domain for its DA, your often given the number of links that are linking back to your site.
These external links are part of your link profile and its important to know who’s linking back to your because you’ll want higher authority and related sites only.
How to improve Off-Site SEO
Off-Site SEO involves building your link websites link profile by engaging with other websites in your niche and getting quality links back to your website. This is where having a blog is very important and worthwhile.
What makes a strong link profile? A good amount of incoming authoritative websites that are related to your website or industry.
These items can take time and be overwhelming, which is why many choose to hire an SEO expert and save themselves the headaches.
Tip #3: Become An Authority Within Your Niche
Creating interesting and engaging content such as blogs or articles not only increases your domain authority but also SEO scores, brand awareness, number of leads, and brand awareness.
Aim for 1,000 or more words when writing your content. Be sure to research, structure and type in a way that’s natural and is easy to understand. When writing content, you’re not limited to just blogs, use these tips for your web pages, product pages and landing pages. If you are a local businesses, you should have SEO optimized city pages.
Also worth reading: Are Websites Worth the Investment?
Tips for creating engaging content
Boosting your reputation as an authoritative brand strengthens your brand, increase traffic, gains the ability to number of external links you earn from other websites.
Remember to stay on top of outdated articles or blog posts. Update any old posts with new information, keep the quality high!
Tip #4: Improve Your Technical SEO
Technical SEO optimization is when modifications are done either the website code itself or web server side to help improve the performance of search engines ability to crawl and index your site more efficiently.
Below is our technical SEO checklist to ensure your benefiting the most out of your DA goals.
Technical SEO To-Do’s
Tip #5: Improve Website Speed
Websites that can load in under 3 seconds tend to have the best engagement rates, Why? Nobody likes staring that that endless spinning loading circle.
You can test your website’s loading speeds at GTmetrix. This is a really great tool because it provides feedback on things you can do to improve your site speed, not just telling you what your load time is.
Tips to improve your website loading speed:
Tip #6: Be Social
Done correctly and regularly, social media can have a huge positive impact on your company’s exposure and profitability. Choose highly active social media platforms that are relevant to your business and industry such as: Facebook, Instagram, Twitter, YouTube, LinkedIn and Pinterest.
These are just a few tips to improve your social presence which helps build your domain authority:
See which networks your competition is using and start implementing those into your marketing strategy.
We know now that domain authority is important for a number of reasons. It allows you to gain an edge over your competition by receiving more quality leads, web traffic and places your in a higher authoritative position as you build a solid reputation.
You can also use the tools mentioned to scan the DA of your competitors and see what ways you can improve and track your progress.
Before you venture off, here’s a quick checklist on how to increase domain authority. Don’t forget to mark these off as you go.
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