The Innovative Industrial Marketing Company
Manufacturing Marketing
Producing Websites From Raw Pixels
Manufacturing The Best Websites.
Providing the best manufacturing website designs and marketing strategies involves knowing the industry you're working in and how it operates locally and internationally.
Fortunately, we understand this as we have worked with manufacturing businesses before.
Your company's website impacts the bottom line by bringing in qualified leads and valuable traffic. A website must demonstrate your business' manufacturing capabilities clearly, look professional, and provide essential integrated elements a manufacturing company needs to lock-in projects such as:
A Great Website Needs A Great Team.
A great manufacturing website starts with collaborating with a dedicated marketing agency and a manufacturing team who want to truly stand out and accomplish bigger milestones.
Tell us your business aspirations, needs, wants, extras and we'll show you how to get there. We provide customized needs-specific digital marketing solutions that work in your favor, not ours, and all of our work is performed in-house. Which means we don't hire overseas like other companies. We like to make sure all your marketing efforts are in the best hands so you'll maximize your overall Return on Investment (ROI).
A Great Website Design:
Attract Business Everywhere
The Online Tools Manufacturer's Need.
You'll want to make sure a new prospect opportunity does not pass you by because of lack of exposure or online presence errors. With everyone turning to the web to conduct business and research, it that more important to be seen and available online.
Some of the best places and tools you'll want to make sure your using are:
Social Media Platforms
A large group of your buyers are on social media. Publishing content on LinkedIn, Facebook and Instagram creates an overflow effect by making it possible for others to share it throughout the network. Hence, increasing the chances of a lead.
Google My Business
One of the most overlooked free tool and top errors we see on a daily basis with businesses is their GMB profile. Surprisingly, many manufacturers have not setup a business profile. A properly optimized GMB profile will help increase your chances of getting found online and getting reviews will greatly increase the rates of contact!
Email Marketing
Consistent newsletters or email blasts can be one of the most important channels for manufacturing marketers. Your email strategy should be targeted and measurable. Knowing the engagement rate can help point out if it's time to reevaluate your email message, layout and tactics.
Website Analytics
Monitoring how your visitors behave and interact with your website provides insightful information on what web pages are working and which need improvement. With analytics code installed, we'll be able to provide monthly performance reports and monitor key metrics that tie into your marketing campaigns.
Manufacturing Marketing Agency
Digital Marketing Agency For Manufacturers.
Time and time again we hear about how our clients love the convenience and priceless time saved by having all of their marketing done in one place.
As a full service digital marketing agency for manufacturers, we're able to meet the needs of our partners so they can focus on their engineering, CAD projects and most importantly – their customers.
From website management to promotional materials needed for trade shows, we're determined to see you succeed and provide that competitive edge that's desperately needed in today's competitive world.
Advanced Marketing Solutions for Manufacturers.
Searchable Online Product Catalogs
Do you have an extensive product line? A well-built catalog organizes your products to help your users find the items they're looking for. Our product catalogs are easy to navigate, with robust photo display capabilities.
Mobile Friendly
A website needs to look great on every screen size, especially on smart phones. Google has said it uses mobile-first indexing meaning Google bots scan sites to see how they appear on mobile devices first before storing it in their database.
AI Anti-Bot Technology
Brute-force attacks by botnets are a serious global issue that very few companies can handle effectively. We're using extremely effective Artificial Intelligence solutions that stops brute-force attempts before they have even reached our customers’ sites.
Newsletter Signups
If your company engages in sending newsletters to current and potential clients, we can install a newsletter feature that captures new subscribers and delivers them right to your inbox.
Lead Generation
Strategically placed and worded call-to-actions (CTAs) will be in use to help generate more leads from your website. Such as phone calls, purchases, contact form submissions, or anything else that encourages visitors to get in touch with you.
Product Centralized Pages
Today's B2B buyers are independent. They want to discover, research, and spec products on their own before making a commitment. That’s why it’s crucial to present them with easy-to-find, up-to-date product info or risk getting crossed off their list. We'll take your spreadsheets, CAD drawings, and brochures and turn them into dynamic online web pages your prospect will be sure to be impressed.
Manufacturing Marketing FAQ.
Besides a website acting as the central hub for all your marketing and sales efforts, it works on your behalf by showcasing your capabilities, provides resources to your existing clients and gives your company the credibility and trust buyers are looking for.
In today's digital economy, not having a website gives the impression a company is outdated or inoperable. More and more business is conducted online, therefore, a website is a must-have for any business who desires to keep moving in the right direction and stay current.
A manufacturing website should include the following:
- Easy to use modern layout
- Large, eye-catching images
- Awards, certificates, parters or associations
- Searchable catalog and/or category pages
- Downloadable PDFs for purchase orders
- Analytics - for performance tracking
Blogging has been a popular and proven strategy in many industries and help bring in more search traffic. Search engines love fresh content and tend to prefer websites who are regularly updated and have something new to offer. We can help build your blog by creating the content needed to achieve your marketing goals with our in-house copywriting.
A well-honed digital marketing strategy for manufacturers uses the right mix of SEO, PPC ads, videos and content that their ideal client can relate to. Separating marketing campaigns by existing and new clients is an effective way to tailor your marketing for each and spend more effectively. We also recommend incorporating testimonials and case studies to further demonstrate your company’s value.
In order to figure out the cost for a new website, you'll need to define your needs and wants first then provide a brief description of the project to a website design company, which will provide an estimate.
You can request a detailed estimate here Request A Quote
Increase Your ROI the Right Way with iSeed Digital.
Let the manufacturing marketing aficionados at iSeed Digital take your production to a new level.