The Innovative Industrial Marketing Company
Producing Websites From Raw Pixels
Manufacturing The Best Websites.
Providing the best manufacturing website designs and marketing strategies involves knowing the industry you're working in and how it operates locally and internationally.
Fortunately, we understand this as we have worked with manufacturing businesses before.
Your company's website impacts the bottom line by bringing in qualified leads and valuable traffic. A website must demonstrate your business' manufacturing capabilities clearly, look professional, and provide essential integrated elements a manufacturing company needs to lock-in projects such as:
Be Everywhere Your Buyers Are Online
The Online Tools Manufacturer's Need.
You'll want to make sure a new prospect opportunity does not pass you by because of lack of exposure or online presence errors. With everyone turning to the web to conduct business and research, it that more important to be seen and available online.
Some of the best places and tools you'll want to make sure your using are:
Social Media Platforms
A large group of your buyers are on social media. Publishing content on LinkedIn, Facebook and Instagram creates an overflow effect by making it possible for others to share it throughout the network. Hence, increasing the chances of a lead.
Google My Business
One of the most overlooked free tool and top errors we see on a daily basis with businesses is their GMB profile. Surprisingly, many manufacturers have not setup a business profile. A properly optimized GMB profile will help increase your chances of getting found online and getting reviews will greatly increase the rates of contact!
Consistent newsletters or email blasts can be one of the most important channels for manufacturing marketers. Your email strategy should be targeted and measurable. Knowing the engagement rate can help point out if it's time to reevaluate your email message, layout and tactics.
Monitoring how your visitors behave and interact with your website provides insightful information on what web pages are working and which need improvement. With analytics code installed, we'll be able to provide monthly performance reports and monitor key metrics that tie into your marketing campaigns.
Manufacturing Marketing FAQ.
A website acts as the central hub for all your other marketing and sales efforts. Its your 24/7/365 personal sales representative that works to bring in leads online, showcases your capabilities, and provides resources to your existing clients.
Things a manufacturing website should have are:
- Easy to use modern layout
- Large, eye-catching images
- Awards, certificates, parters or associations
- Searchable product or category pages
- Downloadable PDFs for purchase orders
- Analytics - for performance tracking
Blogging has been a popular and proven strategy in many industries and help bring in more search traffic. Search engines love fresh content and tend to prefer websites who are regularly updated and have something new to offer. We can help build your blog by creating the content needed to achieve your marketing goals with our in-house copywriting.
A well-honed manufacturer digital marketing strategy uses the right mix of SEO, PPC ads, videos and content that their ideal client can relate to. Separating marketing campaigns by existing and new clients is an effective way to tailor your marketing for each and spend more effectively. We also recommend incorporating testimonials and case studies to further demonstrate your company’s value.
In order to figure out the cost for a new website, you'll need to define your needs and wants first then provide a brief description of the project to a website design company, which will provide an estimate. It's important to understand not to view a website as an expense, but instead, as an investment that can provide you with a much higher ROI. Keep in mind a cheaper upfront cost does not mean it will produce a higher rate of return.
Your Marketing All In One Place
Digital Marketing Solutions Manufacturers Are Asking For.
Time and time again we hear about how our clients love the convenience and priceless time saved by having all of their marketing done in one place.
As a full service digital marketing agency for manufacturers, we're able to meet the needs of our partners so they can focus on their engineering, CAD projects and most importantly – their customers.
From website management to promotional materials needed for trade shows, we're determined to see you succeed and provide that competitive edge that's desperately needed in today's competitive world.
Increase Your ROI the Right Way with iSeed Digital.
Let the manufacturing marketing aficionados at iSeed Digital take your production to a new level.